The company was part of Northwest Industries, Inc., until NWI was purchased by William F. 20th century Įarth 20th century newspaper ad for Fruit of the Loom muslin fabric (1921) Much of its athletic outerwear was sold under the "Pro Player" label, a now defunct division. In 1871, just one year after the first trademark laws were passed by Congress, Knight received trademark number 418 for the brand "Fruit of the Loom". Knight thought the labels would be the perfect symbol for his trade name, Fruit of the Loom – an expression referring to clothes, paralleling the phrase "fruit of the womb", which can be traced back to the Bible (Psalm 127:3). The ones with the apple emblems proved most popular. Skeel's daughter painted images of apples and applied them to the bolts of cloth. Ī friend of Robert Knight named Rufus Skeel owned a small shop in Providence that sold cloth from Knight's mill. In 1856, the company introduced the brand name "Fruit of the Loom", while producing its first muslins. Knight Corporation" after they acquired the Pontiac Mills in Warwick, Rhode Island. The origin of the Fruit of the Loom company dates back to 1851 in Rhode Island, when textile mill owner Robert Knight and his brother Benjamin established the "B.B. In 2006, Fruit of the Loom acquired Russell Brands, LLC, a global company whose brands included Russell Athletic, Brooks Running, and Spalding, among other names in athletic wear. The company is a vertically integrated manufacturer. In July 2023, a Snopes reporter said that a search of newspaper advertisements between the 1920s and 2020s revealed none that depicted a cornucopia - this is often cited as an example of the Mandela Effect. The company's logo comprises a red apple, leaves, green grapes, purple grapes, and white currants (or yellow gooseberries), but not a cornucopia. The company employs more than 32,400 people worldwide. Products manufactured by Fruit of the Loom itself and through its subsidiaries include clothing ( t-shirts, hoodies, jackets, sweatpants, shorts and lingerie), and sports equipment ( softballs and basketballs) manufactured and commercialized by Spalding.įruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. Since 2002, it has been a wholly owned subsidiary of Berkshire Hathaway. The company's world headquarters is in Bowling Green, Kentucky. Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear.
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